The most misunderstood phrase in corporate speak is “People are our greatest asset.”
Those five words do more damage than good.
That was the hook as I began my speech this week at theGreat Place to Work list
announcement in Dubai .
I have gotten so that when I hear that phrase, to me it is a
signal that whoever said it is not really connected about those assets. If you
have to say it, you probably do not believe it yourself.
Does the talk reflect
the reality?
But we all see it: The CEO’s talk it, the EVP mentions it,
the website is full of the same statement. But I wonder sometimes if I stood
outside their building and did a man on the street interview, I wonder what
that “asset” would say?