“For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on Earth. And we do this to delight our customers, not for competitors to flagrantly copy.”
This was part of the missive that Tim Cook, Apple’s CEO, sent his employees after the big jury verdict that Apple won against Samsung.
As I read through this statement, a big smile came to my face. It’s more important than patents or money — it’s about values. And if you ever wondered why Apple is valued at more than any other company, re-read that line.
Values = Culture