This winter has created a terrible snow situation here in the New York City metro area. There is snow everywhere.
I looked outside this morning and could see footprints of various animals walking through the snow. Their footprints were all visible showing the directions that they were headed.
As many of you who follow my blog know,
my daughter recently started her first post-college job. In resigning from the two part-time jobs that she was working, she did her exit interview. She was so excited that both companies said that they would rehire her. They told her that anytime she wanted to come back part-time, they would accommodate her.
My response was “you created a great brand during your stay and you made the connection.”
It is all in the brand whether it is the organization or you personally.
I told my daughter a story about how I was invited to lunch a few months back by a very good friend Mark Winkler, AVP Circulation at Martha Stewart Living. We decided that, rather than meeting at the restaurant, I would come up to his office.
This was the first time that I had been there since I left in 2008. I was a little hesitant at first since I had been gone so long. I knew the company had gone through a lot of changes and there were a lot of new faces.
But there were still lots of people that I was looking forward to seeing. I had kept up with them by e-mail, Facebook and all the social media tools.
Creating footprints